The Return

 

So after rather long hiatus from tending to the Beerattitude blog, I'm now somehow inspired to make a return. When I first began writing about Craft Beer over 14 years ago, the business was a completely different beast. Brewers then were inspired to make their mark in the world by pushing the boundary's of brewing. They wanted to challenge the well established "macro" brewery philosophy of mastering lowest common denominator beer. Beer's that were being produced then were fresh, creative, flavorful and most importantly, brewed from the heart. This was exciting time to be a part of the craft beer business. With popularity, came more craft beer drinkers. With more drinkers came more breweries. And then as it does, "business" reared it's ugly head. More brewers and more breweries all across the country. Craft Beer went from the fringes, to shelves in every grocery store, bodega, bar and restaurant in major cities and backwoods neighborhood bars. The exceptionally high standards for quality beer, soon were replaced by a flood of mediocre marginal quality Ales and Lagers. Over-hopped IPA's that are nothing more than bitter bombs. Completely unbalanced and undrinkable. Then the desire to include myriad of wacky adjunct ingredients, so brewers could try to replicate flavors that have absolutely nothing to to do with beer. Do we really have this burning desire to drink "Cotton Candy", "Fruit Loop", "Slushy" and " Pickle" beers? Come the fuck on. And the repetitive trend of  brewing the same  ridiculous style as the last guy brewed, only because the next brewer thought he could do it better. No need for it! 

Well folk's, in the new incarnation of this blog we'll address that, and more. Completely unbiased and unfiltered. I'm a way too old to care about what ya think on anything related to beer or music. And if I create some mayhem along the way, then maybe, just maybe, I woke someone up to the merits of a true-to-style "Amber Ale". Figuratively speaking of course.  I've always said to new brewers, "If ya get into this business, be ready for someone to call your baby ugly".  ... and  I'm still okay with that.  

Cheers!