Thursday, October 13, 2011

Sierra Nevada News

 Sierra Nevada Brewing has announced that they will make a change to their seasonal line of beers. In January their Glissade Golden Bock will be replaced Sierra's new Ruthless Rye IPA. This comes as the result of the flat market share performance of Glissade over the past two years.

 Change is also coming for one of Sierra's most successful limited edition releases. Hoptimum, a Whole-Cone Imperial IPA with a massive 100 IBU's and 10.4%ABV, will move to a 12oz. four-pack configuration from its original 24oz bottle. The 2011 400 barrel release of Hoptimum sold out in just three weeks. The brewery is planning on increasing 2012 production to 1,000 barrels.

 The craft beer rumor mill has been a buzz all year long with the announcement that Sierra Nevada was in search of a location for their second brewing facility. Tennessee is the state that has come up most frequently, but a number of other East Coast locations are being tossed around as well. A final decision on the location is expected before the end of the year.   

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