Thursday, April 5, 2012

New Belgium Has A New Home

New Belgium Brewing has selected  Asheville, NC as the location for their next brewery. This from today's "Beer Business Daily"....


It's official. The buzz has been building for weeks, but Craft Business Daily just reported that New Belgium will be building a new 400k bbl brewery in Asheville, NC, near where Sierra Nevada is also building a brewery (that one with initial 300k bbl capacity). Gov. Perdue, who is a lady mind you, made the announcement at the site. The new brewery breaks ground in 2015.

"After several years of searching we are incredibly excited to have landed in Asheville," said NBB chief Kim Jordan. "From the deep sense of community to the rich natural environment and the opportunity to revitalize a brownfield site near a vibrant downtown, Asheville has everything we've been looking for in a location for our second brewery."

That will put an extra 700k bbls of new capacity on the east coast. Throw in what Dogfish Head, SweetWater, Cigar City, and others are building, there will be lots of barrels available in the East, which has suffered from chronic shortages. What will the addition of NBB and Sierra have on the craft industry out east? Tough to tell. The Southeast has typically been slow to the craft game but is catching up quickly. These additions may speed up that process.

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